Hey many of my email list subscribers where asking me about a problem that you should also be aware of. And the problem is that there website ranks on Google in top 10, But they are not getting traffic.
Yes, I know if you are a long term blogger then you also might have faced this problem once. You should have a complete knowledge about search intent before writing any article.
In this article we will learn about the search intent in detailed way for any query. So stick till the end of this. Let’s get started!
What is Search Intent?
Search intent is also known as “user intent” is something user is typing in the search box to get his/her query resolved. There are mainly 4 types of search intent-
- Informational
- Transactional
- Commercial
- Navigational
Let’s understand this with a simple example! That my website ranks on Google But does not get traffic, Why?
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Suppose, You want to buy Bluehost Hosting, You probable be looking for Bluehost’s website. Right? Here is 99% guarantee that You won’t go to any other website even if it is ranking in first position.
Here your only intent is that you are looking for Bluehost’s website. And you got that website.
In second position a website is ranking that is telling us about Bluehost hosting and probably you are not looking for that, In the same way if you are writing about any other article like this then before writing you should check users intent.
Follow these 3 steps to check, If your article can match the user intent?
- Make sure you are not writing any article based on any big Brand. But yes, you can write tutorials, There reviews and there products review.
- Make sure to add enough information related to those topics. You can even add your own experience.
- You do not have to write an article that does not satisfy yourself from a user point of view.
This is the main reason that why your website Ranks On Google But Does Not Get traffic. You main motive should be to fulfil the user intent. Keep yourself in the users place and then write any article, This will let you know more better that what the user is wanting from us.